Tag Archives: Online Marketing Company Bangalore

Twitter Letting It’s Users To Purchase Products Directly

Twitter is close to letting its users purchase products directly through the social network. The deal, which is in the final stages but not yet complete, will be the surest sign that the social network is finally serious about making it easier for brands, retailers or manufacturers to sell stuff directly on Twitter.

According to re/code, the partnership with Stripe will allow Twitter to accept credit-card payments from its users. Twitter has already dabbled in tweet-commerce through alliances with Starbucks and American Express, but has never fully embraced a single system that could be used to enable fluid on-the-fly commerce.

The move could also open a whole new market for m-commerce, where smartphone-toting shoppers could buy products they spot on the high street.

It’s not clear how exactly on-Twitter purchases will work or whether physical or digital products will be the primary focus.

Andy Rubin’s Secret Google Project-Google Acquired Seven Robotics Companies

Google bought seven robotic companies in the past six months-Schaft, Industrial Perception, Meka, Redwood Robotics, Bot & Dolly, Autofocus and Holomni-for an effort to create manufacturing and logistics robots under former Android Head Andy Robin.

Andy Rubin will be in charge of quite the budget, it seems although Google didn’t disclose numbers, as Larry Page himself took the Google+ to congratulate the ex-Android chief for his future strokes of genius on the way to creating our robotic overloads. It’s not clear what kind of robots the group will build, but several of the companies involved previously built humanoid robotic arms and it seems like Rubin is suggesting that Google’s creation might be able to move, reach and grab things like a person.

In an interview with the New York Times, Rubin said that he had convinced Google founder Sergey Brin and Larry Page that now was the time to make a move into robotics, even though such a plan might not deliver results in short term. “Like any moonshot, you have to think of time as a factor we need enough runway and a 10-year vision” Rubin told the paper.

The robotics efforts will not be aimed at consumers, but rather industrial applications with Rubin pointing to opportunities in manufacturing and logistics, highlighting frustrations with the complexity of the consumer electronics industry, which is dominated by labor-intensive assembly.

With Rubin at the helm, it looks like Google’s robotics hobby is going to turn into a full-fledged business. After tackling search, advertising, e-mail, mapping, browsers, video, social networks, internet access, mobile phones and laptops, perhaps robotics looks to be next big business for Google.

Matt Cutts: Website with More pages Do Not Get Higher ranking Automatically

In a new video released by Google’s head of search spam, Matt Cuts said that “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking, that’s not the case”.

Cutts also said that website with more pages will naturally get more traffic because each of the individual pages can also rank for their own set of search queries, increasing the overall opportunity for sites to gain visitors.

If the site does not have more pages, it might have more links pointing to it, which means it has higher page rank, Cutts added that “if that is the case we might be willing to crawl a little bit deeper into the website and if it has higher PageRank, then we might think it’s a little bit of a better match for users queries.

Having a large site is great, but need to ensure that you have inbound links to your site in order to help it rank and get higher PageRank.

New Android App Lets you Manage Your Google Listings

Google rolled out a new mobile Google places for business app that allows management of a business’s Google plus listing via Android.

Google’s new Android app will let business owners update their information such as hours, address, content details and description. You’ll also be able to add posts and photos to your Google+ Local pages, respond to comments and +1’s , and so on.

Another convenient feature of this app is the ability to view statistics of the traffic being sent to your Google Places listing. Just like on your computer, the app can tell you how many impressions your business has had and how many actions were taken on your listing. This allows business owners to gauge the performance of their most recent advertising campaigns.

The app however has some limitations, aside from being available in the U.S only the app won’t let you respond to customer’s reviews nor does it allow you to create new listings. Additionally, Google doesn’t have a timeframe for releasing an iOS version. Depending upon on the devices your team uses, this app might be convenient for only a handful of people.

If you already use page identity in the Google+ app you might be wondering why you should download another very similar app. The answer to that is that the page identity feature enables you to view your business pages and use social feature, but you can’t use it to update your business information.

New Version of Google Analytics Android App With Much Updates

Google has released a much update for the Google analytics Android app, adding new reporting tools and increased functionality for existing tools.

In a BlogSpot Russell Ketchum writes that “we’ve added more reporting tools and enhanced the functionality of this version”.

What’s new in this app specifically?

Redesigned look and feel
New visualizations that automatically resize to fit your screen size and orientation
Side navigations that mirrors Google Analytics on the web
Specialized reporting for web and app views
An overview screen summarizing key metrics
Deeper analysis via dimension based drill down in most reports
Better Real-Time Reporting
Advanced segments to further analyze your data.

With the Google analytics app, you can access all of your data-for both web and app reporting views, you can keep track of all of your important data with reports that are optimized for whatever device you’re ensuring a beautiful and intuitive experience.

He also added that “we built our app using Google Tag Manager for Mobile Apps. It is highly configurable and we can add new reports, change navigation, and update visualizations all without having to update the app.”

Precisely how valuable is your big data?

For digital marketers and analysts, probably their biggest data source in terms of volumes of data they use on a regular basis is their web analytics system. But a lot of web analytics data at any one point in time is froth and generates very little value at all, and here’s why.

If you look at the visitors who visit your websites or use your apps then they’ll fall into one of three groups:

Anonymous visitors:

These are the visitors about whom you know very little. They have probably visited your website once or twice. There’s not a lot to know about them as there isn’t enough data to make any sense from. There will be limited information on which channel they came in on, for example, and what they looked at, but not much necessarily to give you a full picture.

Observed visitors:

These visitors have visited more frequently, so there’s more data and more history, and potentially more to learn. Even though you don’t know who these people are, you can begin to build up some kind of profile in terms of patterns of behavior and content consumption.

Known visitors:

These are the visitors who you really care about because you have some kind of relationship with them. That relationship might be quite tenuous because all you have is an email address, or it could be quite deep because they’re gold card carrying loyalty members.

Just as it is important to think very carefully about your geographical location and how you should move forward, the same is true for thinking about what makes you special and unique. What are your strengths? What makes you special in your region or area? What incentives can you offer that help you stand out? By pausing to answer these questions, much of your keyword strategy will come into sharper focus.

Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means you’ll never know who the other 97% of your visitors are. The SEO Company in Bangalore solves this problem, enabling B2B small/medium businesses and enterprises to identify anonymous website visitors, increasing new sales opportunities from the companies that are most likely to buy your products and services.

Social SEO-Why the right type of interaction matters?

Even with great SEO, you need to push your messaging out to the public. That’s one place where social media comes in. Your fans are your fans on social sites because they want content from you that matters, that they can relate to, and that they can share with others. They want to be a part of the brand experience. They want updates about sales and new products, but they also want to feel valued.

People love to talk, and conversing with your fans about neutral topics, such as sports, weather, current events (politics excluded, unless that’s your brand equity), work, and entertainment can help you get to know them on a different level. So, be sure to branch out from your standard product or company promotions on your social networks and start to have real conversations about everyday types of topics. Getting your fans engaged will make them look forward to visiting your social profiles as well as sharing posts with their friends, enabling you to extend your social reach.

Top SEO tips to rank high in Google’s search engine

Google’s objective is to ensure that it is always delivering search results that users find relevant, interesting and also timely. In truth, no one but Google knows how to always be the number one result, and no one can guarantee that placement. However with proper Search Engine Optimization (SEO) strategy and tactics, you can dominate your Google results.

SEO Companies generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by the far most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is backlinks.

How do I get the right links for SEO?

Successful SEO today revolves around an advanced strategy of content marketing. The more relevant content you can give to searchers for your products, services, company reputation expertise and proof of performance, the better chances you’ve for ranking when they searches for you.

SEO Tip #1:

Highly optimized Press Release:

Make it a really good press release that is rich with information that your target audience will click on should they see it Google or yahoo news. If the press release actually does have informational value, more sites and journalists will pick it up-and will probably post the links you placed in it.

SEO Tip #2:

Tweak your Title tags:

Don’t make the mistake so may sites make, which is to leave the default “Home Page” titles in the title tags of your website pages. These tags are a supremely important way to provide search engines with your information about your site’s content and purpose.

SEO Tip # 3:

Select your keywords on the basis of your website:

People use high ranked keywords without knowing if they are good for them or not. Try to use those keywords which people are searching. There are some tools for CMS websites that will let you choose the keywords like ‘Word Tracker’.

SEO Tip # 4:

Competitor Analysis:

Begin your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors. If you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results.

SEO Tip #5:

Create a profile on every social network:

Compose tasteful LinkedIn, Facebook and Twitter pages. For Twitter, put your name in your URL and handle. This will direct searchers to the information that’s most relevant about you and your business. Register your business on Yelp and other review databases pertinent to your company.

SEO Tip #6:

Make your website and social network profiles keyword rich:

Strike a balance between popular and unique search terms. To a reasonable extent, the more your keywords appear the better. If you overuse them, however, Google penalizes you by devaluing your page in its search algorithms. Everyday writing that references your name once or twice per paragraph is probably adequate.

SEO TIP #7:

Link to yourself and get linked by others:

Take advantage by putting links to all of your social networking pages on your website — and link your website on all of your social networking pages. To get linked by others, your best bet is to provide insight on topics that will interest your industry peers and customers, such as on your website or through a blog. The next best option is to ask your friends to link to your work.

SEO TIP #8:

Guest Blogging:

The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value. Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.

SEO Tip #9:

Vendors, Partners testimonials:

Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free backlinks from legitimate websites. Include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.

SEO Tip #10:

Think like a customer:

What do you want on a site? Product offerings, hours and locations ? Creating a website that meets a customer needs first, will always ensure authenticity and best SEO practices.

If you’re responsible for a big site, it is in your best interests to get someone who really knows what they’re doing with Search Engine Optimization (SEO). Want to learn how to be found and discovered online?SEO Services in Bangalore are experts can help you get your website ranked in prime position and rocket your business to success.