Tag Archives: ecommerce payments

Twitter Letting It’s Users To Purchase Products Directly

Twitter is close to letting its users purchase products directly through the social network.  The deal, which is in the final stages but not yet complete, will be the surest sign that the social network is finally serious about making it easier for brands, retailers or manufacturers to sell stuff directly on Twitter.

According to re/code, the partnership with Stripe will allow Twitter to accept credit-card payments from its users. Twitter has already dabbled in tweet-commerce through alliances with Starbucks and American Express, but has never fully embraced a single system that could be used to enable fluid on-the-fly commerce.

The move could also open a whole new market for m-commerce, where smartphone-toting shoppers could buy products they spot on the high street.

It’s not clear how exactly on-Twitter purchases will work or whether physical or digital products will be the primary focus.