SlickLogin’s product had a website create an almost inaudible tone when you tried to log in, you’d then hold up your phone to your computer’s speaker and it would verify that it had heard your tone and then send your credentials in. In theory, it would make remembering a password unnecessary, but it could also work well for two-factor authentications — instead of entering in a unique code from your phone, it could just communicate your identity directly.

Google already has a widely-used two-factor authentication app that’s used both for its own products and others, and it’s not crazy to think that something like SlickLogin could become a part of that.

SlickLogin believes “logging in should be easy instead of frustrating and authentication should be effective without getting in the way”.

Its founders are Or Zelig, a former data security expert with the Israeli Defense Forces, and two security researchers, Eran Galili and Ori Kabeli. A detail of how much Google has paid for this service has not yet been disclosed.

He says “ Geo-location is not a spam “, as long as “you’re showing, if someone’s coming from a French IP address, let’s redirect them to the French version of my page or the French domain for my business that’s totally fine”. The thing that I would do is make sure that you don’t treat search engines any differently than a regular user.

Hence if Google bot comes in, you check the IP address, imagine that we’re coming from the United States, just redirect Google Bot to the United States version of your page or the .com-whatever that you would serve to regular United States Users.

The last part of the question he says, is cloaking and is something he would be “very careful about”. The point is, just treat Google bot like every other user and you should be fine

Google has however, become more tight lipped about what their updates are targeting, so it is unlikely that any official announcement  will be made concerning the areas where penguin 5 or 2.1 are going to cause the most impact. This first Google update of October is affecting 3% of websites around the world.

Panda updates mainly concern your On-page optimization, whereas penguin updates are about off-page optimization issues (your backlinks, basically).

I have personally found few changes in the rankings but still I think we could see more fluctuations in the coming week. Yet the webmasters forums and threads are not active on this update, but I feel many webmasters have noticed this change and will share their experience in coming days.

Before making any changes to your website, wait a few days to see how it is recovering and then continue with a strategy. Later, if you were hit by penguin, you’ll likely know if you see a marked drop in a traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Until it sees that what it considers to be bad has been removed, you don’t recover.

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