Matt offered a few rules of thumb to make sure you’re not buying a domain that spammers have burnt to the ground. First step is to do a search for the domain by typing the “site:domain.com” into the Google search bar. If there are no results at all for the domain, you should consider not to buy that domain.

Next step is to go Archeive.org and search for the domain. The archive will show you what previous versions of the site looked like, by knowing what the site used to look like you can get a clear idea of the domain history. If this ends with spam, Matt suggests not t buy that domain name.

If you are thinking to buy a domain directly from previous owner, ask if you can see the analytics report to get an idea of what the traffic pattern were like. If you find a sharp drop in traffic, then it’s an indication of Google penalty which has hit the website earlier. So matt suggests not to buy such domain.

Webmasters are aware of the fact that expired domains can benefit or do nothing or seriously hurts SEO efforts. So be careful in picking the domain name and follow the Google’s Matt Cutts “Rule of thumb” as explained above.

For more information on how to pick the domain name, watch this video:

Cutts says “It used to be the case that Google bot and our indexing system would truncate at 100 or 101K, and anything beyond that wouldn’t get indexed, and what we did, was we said, ‘Okay, if the page is 101K, 100K, then, you know, it’s reasonable to expect roughly one link per kilobyte, and therefore, something like 100 links on a page.’ So that was in our technical guidelines, and we said, you know, ‘This is what we recommend,’ and a lot of people assumed that if they had 102 links or something like that then we would view it as spam, and take action, but that was just kind of a rough guideline”

Matt also explained that your PageRank is divided by the number of links on a page. If you have 100 links, you’ll divide your PageRank by 100. If you have 1,000 links, you’ll divide your PageRank by 1,000.

If you’re concerned about having too many links on a page, Cutts suggests getting a “regular user,” and testing it out with them to see if they think it has too many links.

Cutts also said that website with more pages will naturally get more traffic because each of the individual pages can also rank for their own set of search queries, increasing the overall opportunity for sites to gain visitors.

If the site does not have more pages, it might have more links pointing to it, which means it has higher page rank, Cutts added that “if that is the case we might be willing to crawl a little bit deeper into the website and if it has higher PageRank, then we might think it’s a little bit of a better match for users queries.

Having a large site is great, but need to ensure that you have inbound links to your site in order to help it rank and get higher PageRank.

Google has however, become more tight lipped about what their updates are targeting, so it is unlikely that any official announcement  will be made concerning the areas where penguin 5 or 2.1 are going to cause the most impact. This first Google update of October is affecting 3% of websites around the world.

Panda updates mainly concern your On-page optimization, whereas penguin updates are about off-page optimization issues (your backlinks, basically).

I have personally found few changes in the rankings but still I think we could see more fluctuations in the coming week. Yet the webmasters forums and threads are not active on this update, but I feel many webmasters have noticed this change and will share their experience in coming days.

Before making any changes to your website, wait a few days to see how it is recovering and then continue with a strategy. Later, if you were hit by penguin, you’ll likely know if you see a marked drop in a traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Until it sees that what it considers to be bad has been removed, you don’t recover.

We are experts in Internet marketing, Social Media Marketing, Website Designing and Development. Feel Free to contact and take a journey with us!

In a BlogSpot Russell Ketchum writes that “we’ve added more reporting tools and enhanced the functionality of this version”.

What’s new in this app specifically?

• Redesigned look and feel
• New visualizations that automatically resize to fit your screen size and orientation
• Side navigations that mirrors Google Analytics on the web
• Specialized reporting for web and app views
• An overview screen summarizing key metrics
• Deeper analysis via dimension based drill down in most reports
• Better Real-Time Reporting
• Advanced segments to further analyze your data.

With the Google analytics app, you can access all of your data-for both web and app reporting views, you can keep track of all of your important data with reports that are optimized for whatever device you’re ensuring a beautiful and intuitive experience.

He also added that “we built our app using Google Tag Manager for Mobile Apps. It is highly configurable and we can add new reports, change navigation, and update visualizations all without having to update the app.”

The investigation ultimately caught 19 companies and has agreed to stop publishing fake online reviews and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced with the New York AG’s.

As most SEO’s know, reviews can not only make or break a company and persuade a potential customer into purchasing your product or not, but search engines also use review data to help them determine which companies should be displayed in the search results and more specifically in the business listings.

Although the investigation was targeted only at companies operating in New York, Yelp believes it will have wider implications, this shows that fake reviews are legitimate target of law enforcement. When it comes to SEO, a lot of people get duped and tricked into ranking schemes with false promises and tactics that end up hurting their business and going against the search engine terms and conditions.

SEO takes time and to do it right, one can’t expect results overnight. Little by little, the fake online review industry is cracking.

If you look at the visitors who visit your websites or use your apps then they’ll fall into one of three groups:

Anonymous visitors:

These are the visitors about whom you know very little. They have probably visited your website once or twice.  There’s not a lot to know about them as there isn’t enough data to make any sense from.  There will be limited information on which channel they came in on, for example, and what they looked at, but not much necessarily to give you a full picture.

Observed visitors:

These visitors have visited more frequently, so there’s more data and more history, and potentially more to learn. Even though you don’t know who these people are, you can begin to build up some kind of profile in terms of patterns of behavior and content consumption.

Known visitors:

These are the visitors who you really care about because you have some kind of relationship with them. That relationship might be quite tenuous because all you have is an email address, or it could be quite deep because they’re gold card carrying loyalty members.

Just as it is important to think very carefully about your geographical location and how you should move forward, the same is true for thinking about what makes you special and unique.  What are your strengths?  What makes you special in your region or area?  What incentives can you offer that help you stand out?  By pausing to answer these questions, much of your keyword strategy will come into sharper focus.

Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means you’ll never know who the other 97% of your visitors are. The SEO Company in Bangalore solves this problem, enabling B2B small/medium businesses and enterprises to identify anonymous website visitors, increasing new sales opportunities from the companies that are most likely to buy your products and services.

Social SEO-Why the right type of interaction matters?

Even with great SEO, you need to push your messaging out to the public. That’s one place where social media comes in. Your fans are your fans on social sites because they want content from you that matters, that they can relate to, and that they can share with others. They want to be a part of the brand experience. They want updates about sales and new products, but they also want to feel valued.

People love to talk, and conversing with your fans about neutral topics, such as sports, weather, current events (politics excluded, unless that’s your brand equity), work, and entertainment can help you get to know them on a different level. So, be sure to branch out from your standard product or company promotions on your social networks and start to have real conversations about everyday types of topics. Getting your fans engaged will make them look forward to visiting your social profiles as well as sharing posts with their friends, enabling you to extend your social reach.

SEO Companies generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by the far most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is backlinks.

How do I get the right links for SEO?

Successful SEO today revolves around an advanced strategy of content marketing. The more relevant content you can give to searchers for your products, services, company reputation expertise and proof of performance, the better chances you’ve for ranking when they searches for you.

SEO Tip #1:

Highly optimized Press Release:

Make it a really good press release that is rich with information that your target audience will click on should they see it Google or yahoo news. If the press release actually does have informational value, more sites and journalists will pick it up-and will probably post the links you placed in it.

SEO Tip #2:

Tweak your Title tags:

Don’t make the mistake so may sites make, which is to leave the default “Home Page” titles in the title tags of your website pages. These tags are a supremely important way to provide search engines with your information about your site’s content and purpose.

SEO Tip # 3:

Select your keywords on the basis of your website:

People use high ranked keywords without knowing if they are good for them or not. Try to use those keywords which people are searching. There are some tools for CMS websites that will let you choose the keywords like ‘Word Tracker’.

SEO Tip # 4:

Competitor Analysis:

Begin your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors. If you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results.

SEO Tip #5:

Create a profile on every social network:

Compose tasteful LinkedIn, Facebook and Twitter pages. For Twitter, put your name in your URL and handle. This will direct searchers to the information that’s most relevant about you and your business. Register your business on Yelp and other review databases pertinent to your company.

SEO Tip #6:

Make your website and social network profiles keyword rich:

Strike a balance between popular and unique search terms. To a reasonable extent, the more your keywords appear the better. If you overuse them, however, Google penalizes you by devaluing your page in its search algorithms. Everyday writing that references your name once or twice per paragraph is probably adequate.

SEO TIP #7:

Link to yourself and get linked by others:

Take advantage by putting links to all of your social networking pages on your website — and link your website on all of your social networking pages. To get linked by others, your best bet is to provide insight on topics that will interest your industry peers and customers, such as on your website or through a blog. The next best option is to ask your friends to link to your work.

SEO TIP #8:

Guest Blogging:

The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value. Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.

SEO Tip #9:

Vendors, Partners testimonials:

Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free backlinks from legitimate websites. Include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.

SEO Tip #10:

Think like a customer:

What do you want on a site? Product offerings, hours and locations ? Creating a website that meets a customer needs first, will always ensure authenticity and best SEO practices.

If you’re responsible for a big site, it is in your best interests to get someone who really knows what they’re doing with Search Engine Optimization (SEO). Want to learn how to be found and discovered online?SEO Services in Bangalore are experts can help you get your website ranked in prime position and rocket your business to success.

• Dive into your analytics deeper:

Have Google analytics installed on your site and have goal tracking set up. Dive into your analytics deeper and check to see what particular keywords ads, referring sites etc, have high conversion rates and support those efforts with attention and budget.

Find this illustration by clicking Traffic sources>Search>Organic and then selecting a Goal set in Google Analytics. 

• Finding corresponding URL’s:

Determine which pages on your site are driving these keyword conversions

Click on Secondary Dimension and select Traffic sources>landing pages from the drop down menu.

• Find where these keywords Rank:

Get these keywords to work even harder for you, which means getting corresponding url’s to rank higher improve their visibility. So you need to determine current SERP position.

• Keyword conversion report:

Once you have keyword rankings, you can pop that into your spreadsheet along with list of keywords, corresponding URL’s and conversion rates and determine whether to focus on the highest ranking terms, highest converting terms, highest traffic terms.

• Focus on those keywords to improve rankings:

Review title tag structures: keyword placement in headlines, subheads and body copy, image tagging and see for any further improvements. Add anchor text links on those pages back to the pages you’re trying to rank higher and freshen up more relevant content. Social shares may not be a direct ranking signal, but good content gets shared likely can help reinforce popularity and interests.

• Iterate over your website:

Now you are aware where they rank and you’re working to improve those rankings to grow conversions. Next step is to leverage that intelligence you acquired during this processes and apply to keywords which are underperforming on your site.

Nothing prevents you from trying to increase your conversion rate. If you do things, your conversion rate will normalize over time. However while conversion is an important factor to the profitability of your marketing, you shouldn’t lose sight on big picture-that’s building your brand equity.